Toilet Paper Spray on ‘Shark Tank’ | Wet Wipe Alternative February 03, 2019 20:05

So, did you see the founders of a wet wipe alternative on Shark Tank? The product is a toilet paper spray moistener in the same category as Etiquette’s Fanny Clean. It is called Pristine. 

Like Fanny Clean, the product is a toilet paper spray designed to revolutionize the way people wipe their Fannies for truly flushable bathroom hygiene.

I am sure our readers are well-aware that dry toilet paper just doesn’t get the job done. Fanny Clean is sprayed directly onto toilet paper for a more thorough butt- cleansing and don’t forget about skin care down there.

toilet paper spray shark tank

Evidently one of the owner’s of the brand , Brandon was using the old-fashioned wet wipes and began to develop skin irritation that was ostensibly from the chemicals in the wet wipes. He then began using the sink to wet toilet paper to wipe his bottom and realized there has got to be a better way…we agree.

organic aloe toilet paper spray

Despite not having a background in cosmetic hygiene, the Pristine website reads, “They created and tested hundreds of different formulas, literally mixing batches in their kitchens with hair nets, beakers, and boiling pots of water. After months of R&D and testing, they developed a spray formula that is effective enough for a grown man’s rear-end and gentle enough for a baby. Pristine is now proudly manufactured in the United States.”  

In the kitchen?...Fanny Clean was formulated by a professional cosmetic formulator with experience in skin hygiene in a lab that is USDA National Organic Program certified.

organic aloe wipe alternative

Nevertheless, we believe they are doing a good thing. Fanny Clean and other toilet paper sprays are a great alternative to conventional bathroom wet wipes which often don’t disintegrate or break apart after they are flushed. 

There are endless accounts of the havoc caused by these products. If you want to see some of them, check out Etiquette’s Google+ Page

Of course, wet wipe manufacturers argue that their wipes are being unfairly criticized, but consumers are filing multiple class-action lawsuits against them for the damage done to plumbing by their so-called ‘flushable’ wipes. 

And many cities are filing lawsuits alleging false labeling. 

The founders of the toilet paper moistener spray were asking for $50,000 to buy an automatic, no-touch sprayer to be placed on a diaper changing table to automatically spray the cleansing solution for use on babies. 

One of Etiquette’s early toilet paper moistener products to replace those nasty pipe-clogging wet wipes involved a dispenser that was meant to be attached to the wall near the toilet. All one had to do was dab the toilet paper at the top of the dispensing cap and one’s TP would become moistened. 

The product was too difficult to scale so we had to let it go. Nevertheless we are always thinking about how to bring it back better than before so people can have the convenience of a single-handed toilet paper moistener dispenser right by their toilet. 

Quilted Northern must have seen our dispenser because they came out with one after we did. We have posted about the Hyba Dispenser in the past – Imitation is the sincerest form of flattery ;-)

The interest generated in toilet paper sprays by the Shark Tank episode caused a surge in sales of Fanny Clean. There was so much interest in our organic based toilet paper moistener to use as a wet wipe alternative and for skin care down there, we sold out and are busy re-stocking.

Thanks to all our great customers who know the benefit of Fanny Clean toilet paper spray.

Squatty Potty joins Etiquette with wet wipe alternative June 24, 2018 20:24

Our customers know the best way to wipe away poo is with the Etiquette wet wipe alternative, Fanny Clean.

Fanny Clean contains organic aloe gel along with other organic ingredients, Vitamins A, C and E as well as witch hazel.

The Squatty Potty wet wipe alternative is a foam product. Our tests have not shown good results with foam as it spreads out to the side of the toilet paper when wiping-pressure is applied and, therefore, less is available where it is needed.

squatty potty etiquette wet wipe alternative fanny cleanFanny Clean, the Etiquette wet wipe alternative,  is manufactured by a USDA Certified lab in the USA.  Our formulation stays put after you apply it to your toilet paper. This not only ensures your clean and fresh after a trip to the bathroom, but it also supports good skin care down there.

Like Etiquette's Fanny Clean toilet paper moistener with organic aloe gel, the Squatty Potty wet wipe alternative toilet paper foam replaces the need for traditional wet wipes that are causing problems as many brands of so-called "flushable wipes" do not break apart after being flushed.

Readers of Etiquette's blog and our social media sites, Facebook, Twitter and Google +, know all too well about the problems with so-called flushable wipes.

Squatty Potty is not the first company to join Etiquette in the world of wet wipe alternatives. We have posted about Hyba, a product developed by Georgia-Pacific which is the company that makes Quilted Northern toilet paper.

The product is called, Hyba and is a wall dispenser that is placed in the vicinity of one's toilet paper to conveniently, single-handedly moisten toilet paper for a fresh and clean moist wipe... aaahhhh, I can feel it now 😊

Below you can see the image of Etiquette's toilet paper moistener dispenser marketed in 2015 and Hyba which went on the market in in 2017:

Etiquette wet wipe alternative Fanny Clean Hyba Squatty Potty

Unfortunately, as our blog post on Hyba explains, Etiquette had to discontinue our wall dispenser that was a convenient toilet paper moistener.  

No plumbing & environmental problems with Etiquette wet wipe alternative

Sewer authorities across the country see the results of wet wipe problems first hand and they say that many so-called flushable wipes don't break apart as advertised, and as a result wet wipes are damaging the machinery at the sewer plants and costing taxpayers bookoo bucks for the repairs.

The problem with wet wipes is not isolated to the U.S. , at the time of this writing, the UK is considering banning wet wipes. We have tweeted about the environmental effects of wet wipes on London's River Thames and on the beaches of Ireland.

We have also previously posted about the Washington DC wet wipe law that requires the proper labeling of flushable wet wipes. Etiquette has a vast amount of curated content on wet wipe problems at our Google + Page.

So, head on over to the website and pick up some Fanny Clean, You will be glad you did. And while you're there, check out Spray de Toilette, a great before-you-sit bathroom deodorizer.  Get your bathroom Survival Kit - a bottle of Fanny Clean and a bottle of Spray de Toilette.

fanny clean spray de toilette

Here's a customer review of Fanny Clean...check it out

Organic Wet Wipe Alternative in Washington D.C. | Fanny Clean February 11, 2018 11:46

Here at Etiquette we have posted about the problems wet wipes cause homeowners, wastewater treatment plants and the environment as well as what the U.S. capital city is doing about it. No worries, you can buy an organic wet wipe alternative in Washington D.C.

washington dc flushable wipe alternative

Washington D.C. has instituted a new "wet wipe law" limiting the sale of bathroom wet wipes to those wipes that can pass a "flush test." The law is called the Nonwoven Disposable Products Act of 2016; it forbids wipes from being labeled as "flushable" unless there is competent and reliable scientific evidence proving the wipe will break apart after being flushed, and is therefore truly flushable, and not "flushable" simply because it goes out of sight out of mind after one flushes it away down the toilet drain. Bathroom wet wipes that do not meet this standard must be labeled, "Do Not Flush."

Some claim the definition of "competent and reliable scientific evidence" needs to be elaborated upon and clarified in order for the law to be properly followed.

Wet wipe manufacturer, Kimberly-Clarke has filed a lawsuit contending that the law is unconstitutional for a host of reasons, including its failure to set clear standards for avoiding penalties.

The lawsuit brings up other Constitutional concerns - particularly involving the Commerce Clause --, but don't worry, we will not discuss them here. 😊

You can buy a great organic wet wipe alternative in Washington DC

We just want to make Washington D.C. residents aware that you can still use good bathroom hygiene and personal care without pipe-clogging wipes with Etiquette's great organic wet wipe alternative toilet paper moistener, Fanny Clean.

Fanny Clean is an effective organic based toilet paper moistener that not only provides for moist bathroom personal care, but also for better skin care down there.

Fanny Clean comes in a convenient 2 fl. oz. spray bottle that is great at home and conveniently portable when traveling around the city.

Buy an organic wet wipe alternative in Washington D.C. and do not let the D.C. wet wipe law keep you from achieving the level of bathroom hygiene and personal care that keeps you fresh and clean!

etiquette fanny clean washington dc organic flushable wipe altrnative

Panda Poo Toilet Paper? January 02, 2018 20:13

pando poo toilet paper

Check it out - The 22 lbs. of fiber-rich poo and the 110 lbs. of food waste from bamboo husks they spit out every day is being made into toilet paper. Yes, you heard that right, panda poo toilet paper and panda poo tissue paper!

Specifically, it is the fiber that is being harvested from the poo and the husks that are used to make panda poo toilet paper.

Panda bears spit out the covering of the bamboo, known as the husk - about 110 lbs. per day - then eat the bamboo shoots within the husk to get the fructose sugar out of the bamboo. As a result, as much as 22 lbs. of panda poop is "released" every day.

Bamboo has been used as a source for making paper before, but not like this. 😊

Normally, the bamboo fiber is separated from the interior of the bamboo by a machine. With this approach, the pandas' digestive system becomes the "machinery" separating out the bamboo fiber for making panda poo toilet paper.

The people behind this process involves a joint venture between The Qianwei Fengsheng Paper Company (Fengsheng) and the China Conservation and Research Center for the Giant Panda (the Center) in Sichuan province, China.

The Center provides free panda droppings and leftover food - mainly bamboo - to Fengsheng papermaking company to make toilet paper and other paper products.

Fengsheng collects the feces from three panda locations in Sichuan a couple of times a week. The Center is home to 270 pandas. In the past, after keepers cleared all the droppings and uneaten bamboo, the Center would hire workers to take the material away.

panda poo toilet tissue paper

After the waste is boiled, pasteurized and turned into paper, the panda poo toilet paper is tested for bacteria before going on sale.

The goods, soon to be released on the Chinese market, will be marketed as part of a "panda poo" product line decorated with a picture of the bamboo-eating, black-and-white bear. The cost of this luxurious tissue paper is not cheap, boxes of panda poo toilet paper and tissues will be sold at about $6.5 a box.

This is not the first time the Chinese have tried to find a use for Panda poo. In 2007, the Chengdu Research Base for Giant Panda Breeding in Sichuan was the first in the country to provide free panda droppings to a company to make souvenirs such as fans, notebooks and bookmarks, hoping to dispose of the waste of its pandas.

We cannot help but wonder if panda poo toilet paper is compatible with Fanny Clean toilet paper moistener ;-)

panda poo toilet paper tissue

Washington D.C. Wet Wipe Law Takes Effect January 01, 2018 13:04

A Washington D.C. wet wipe law took effect on New Year’s Day 2018.

washington dc wet wipe law

The D.C. Wet Wipe Law regulates the labeling of moist flushable toilet wet wipes by banning the sale of "flushable" wipes within city limits unless the maker of the particular brand of wipes can support the claim that the wipes are indeed flushable.

What does "Flushable" mean in DC Wet Wipe Law?

"Flushable" does not simply mean that bum wipes go down the drain when you flush the toilet, but that they break apart soon after being flushed, and therefore, do not end up clogging D.C.'s sewer system.

Since first introduced to the market, manufacturers of bathroom wet wipes have been fast and loose with their definition of the word "flushable" leading to costly problems at wastewater treatment plants and elsewhere; costs that are passed on to tax payers, of course.

While the D.C. wet wipe law does not ban fanny wet wipes per se, it requires them to pass a test demonstrating that they readily break apart after being flushed. 

The DC wet wipe law, which went into effect Jan. 1, 2018 defines a flushable wipe as one that disperses in a short period of time after flushing, is not buoyant, and does not contain plastic or any other material that does not readily degrade.

It prevents manufacturers from labeling their product as “flushable” unless it meets those "flush test" requirements, and it requires manufacturers of nonflushable wipes to communicate “clearly and conspicuously” on the packaging "Do not flush."

In short, the Washington D.C. wet wipe law bans the word “flushable” from the wipes’ packaging unless the wipes pass  the "flush test" demonstrating that they will properly dissolve in the sewer system after being flushed away.

If the product fails the "flush test," its manufacturer must label the package with verbiage stating "do not flush."

DC Wet Wipe Law does not apply to Kimberly-Clark Fanny Wipes

Kimberly-Clark, a large manufacturer of fanny wet wipes, sued the city of Washington D.C. contesting the new law and got a favorable ruling on December 22, 2017 when Judge James E. Boasberg of the U.S. District Court for the District of Columbia issued a preliminary injunction that prevents officials from enforcing the law against Kimberly-Clark, and only Kimberly-Clark.

The law, requiring the "flush test" and required verbiage can still be applied to other wet wipe companies.

According to an article in the Washington Post, Judge Boasberg wrote the following in his ruling:

“Lurking beneath this city’s streets lies a purported scourge of our sewer system,” invoking the threat of certain kinds of wet wipes that “unwitting consumers might blithely flush” but that “bind together in the subterranean realm.” He also added that his decision did not mean “the District’s ‘Protect Your Pipes’ campaign is a pipe dream.”


Wipes Clog Pipes and Have a Negative Environmental Impact

The D.C. wet wipe law is intended to address a problem city officials across the U.S. have been dealing with for some time - The problem of "wipes clogging pipes."

Most wet wipes do not disintegrate and can clog sewer systems and wastewater treatment plants. They congeal with grease and oils leading to problems that can be expensive and time-consuming to fix. Expenses that are passed on to taxpayers.

In some parts of the world wet wipes are washing up on beaches.

Much has also been made on the Internet of so-called “fatbergs” that cost tens of thousands of dollars to clear from pipes.  And as of this writing, one of these fatbergs is on its way to becoming  a museum exhibit.

dc wet wipe law museum fatberg

What do you think about all this?

In their lawsuit, Kimberly-Clark alleged that the D.C. Wet WIpe Law was unconstitutional because it sought to regulate businesses outside the city and would force companies that considered their wipes to be flushable to label them otherwise.

So, all a company has to do is "consider their wipes to be flushable?" We do not believe that is a high enough standard and creates a slippery slope for other companies to make similar "considerations" that run counter to the welfare of the community. What do you think? For more on the judge's ruling, you can see this article at

We believe we have a better solution...Fanny Clean Wet Wipe Alternative!

dc wet wipe law fanny clean


HYBA Follows FANNY CLEAN into the World of Wet Wipe Alternatives November 18, 2017 13:10

Hyba has joined Etiquette in offering modern-minded consumers a wet wipe alternative that pleasantly reminds us of Etiquette's original toilet paper moistener dispenser that was also attached to the wall adjacent to one's toilet paper roll. ;-)

hyba spritz wet wipe alternativeOf course, we favor our Fanny Clean organic-based toilet paper moistener spritz, but we applaud Quilted Northern for having the necessary forward thinking mindset to join the moist toilet paper movement as a superior way to wipe one's fanny after a trip to the bathroom. Plain ol' dry toilet paper and so-called "flushable wipes" are soooooo yesterday. 

While bathroom baby wipes have become quite common among adults over the past 20 years, most people know these wipes are not without their shortcomings.

First off, in many - if not most - cases "flushable" bathroom wipes do not break apart soon enough after being flushed down the toilet...that is, if they even break down at all. This has resulted in various environmental issues along with costly homeowner and wastewater treatment facility problems. Oh, and by the way, you do know YOU pay for the repairs of the wastewater treatment plant damage through your tax bill. :-(

These flushable wipe problems have resulted in several class-action lawsuits, and, as we write this,  a proposed law in Washington, D.C.  demands that flushable wipes sold within the city actually break apart to prevent the costs to taxpayers for managing the burden these products have placed on the city's wastewater system.  Naturally, this law is being challenged by the big wet wipe manufacturers. We'll see what happens...

etiquette fanny clean google plus pageEtiquette's Google + Page is a great resource for articles discussing these and other problems with so-called flushable wipes.

Anyhoo, back to the uses Quilted Northern toilet paper that has apparently been modified in some way so the toilet paper moistener solution does not cause the paper to break apart (more about that below, this may be a problem?).

The Hyba uses a touchless sprayer to dispense the toilet paper moistener solution. Here at Etiquette, we introduced our foray into this space with our toilet paper moistener dispenser in 2015.

Our dispenser was also conveniently attached to the wall in the vicinity of the toilet paper roll. Unfortunately, we had to discontinue our dispenser due to supply chain problems and other technical issues, but who knows maybe some day it may make a comeback? 

hyba toilet paper spritz flushable wipe dispenser

Original Etiquette Toilet Paper Moistener Dispenser, circa 2015

In our development of Etiquette's toilet paper spritz and spray dispenser product, we investigated using a touchless sprayer applicator, but ran into difficulty obtaining one that was aesthetically pleasing and appropriate for the task. Hopefully Georgia-Pacific, the company that owns the Quilted Northern brand, has figured it out; although we think the design of the device could be improved from an aesthetic perspective. What do you think?

Let us know what you believe a dispenser of this sort should look like. Who knows, maybe we'll have to create it...

We applaud Goergia-Pacific for using their "deep pockets" in their effort to change the wiping habits of Americans for the better. Toward this end, the company has recently begun running ads to entice people to use the Hyba instead of plain ol' dry toilet paper.

And, as is usually the case regarding ads that involve the wiping of one's tush, they are comical, if not downright bizarre. 

For example, the Hyba website has a video in which a hand wearing an astronaut-looking glove comes up out of a glowing toilet to show the Hyba to the man standing in his bathroom wondering what the heck is going on.

Georgia-Pacific and Quilted Northern have their work cut out for them. We understand the challenge in helping people to make a change in their bathroom habits.

It does not create "wet toilet paper"

The growing popularity of bathroom wet wipes have helped pave the way for this, but many people seem to have a pre-existing aversion to applying moisture to toilet paper.

It may be because wet toilet paper is pretty gross, but there is a difference between applying a toilet paper moistener spray or "spritz" in which you can personally control the amount of moisture being applied and actually applying running water to toilet paper creating wet toilet paper.

Actually, we believe one of the drawbacks of conventional wet wipes that clog pipes is that there is no ability to adjust the amount of wetness of the wet wipe and one is often forced to use a wipe that is just too darn wet.

Etiquette Fanny Clean Product Review Video:

Other Hyba Videos:

There is a video contrasting old-fashioned toilet paper to advanced electric razors and facial-cleansing tech, using the tagline "Spray hello to the future."

Another video shows a creepy plumber plunging a toilet while asking an embarrassed woman on a date, with the tagline "Better than wipes for your pipes."

If you are reading this, you are probably familiar with the legal and other problems the flushable wipes industry is facing.

In federal court in New York, Kimberly-Clark Corp., Procter & Gamble Co. and Costco have been wrangling with class-action plaintiffs for years over a lawsuit claiming their Cottonelle, Charmin and Kirkland flushable wipes are not really "flushable" and have clogged piped leading to costly repairs.

And, despite Hyba's good intentions, at least one flushable wipe watchdog isn't so sure it's all its cracked up to be. Rob Villee, also known as "The Lord of the Wipes" for his extensive testing of flushable wipes and industry conference appearances, is pushing back against Hyba's claims. Mr. Villee is the executive director of the Plainfield Area Regional Sewage Authority in New Jersey. He found Hyba's three-ply toilet paper doesn't break down much faster in water than the most "dispersible" wipes already on the market.

Nevertheless, here at Etiquette, we wish Georgia-Pacific's Hyba venture success. Having been pioneers of this "toilet paper moistener wall unit dispensing approach to bathroom hygiene" we hope they can overcome some of the challenges faced in educating people and helping people to understand that, as the Hyba video puts it, it's time to stop wiping "like it's 1954."

The Hyba system itself is $39.99 - you can see it here --->