FTC Ruling on Flushable Wipes | Prove It November 21, 2015 17:31
The Federal Trade Commission (FTC) recently approved a final order requiring a wet wipe manufacturer to prove its “Flushability” advertising claims.
Following a public comment period, the Federal Trade Commission approved a final order with wet wipe manufacturer Nice-Pak Products, Inc., requiring the company to stop marketing its bathroom wipe products as "flushable" or sewer- and septic-safe unless it can back up those claims with some hard, cold facts.
The FTC argued that Nice-Pak was misrepresenting that a certain formulation of its wipes are safe for sewer and septic systems, break apart shortly after being flushed and are therefore "safe" to flush.
The FTC also alleged Nice-Pak facilitated the use of these claims to its retailers and others that marketed the product under their own private label using these "flushable" claims.
The final order settling the complaint prohibits Nice-Pak from continuing to misrepresent that any wipe is safe to flush, unless it can really objectively, independently and scientifically support the claim that their wipes will break apart in a sufficiently short amount of time after being flushed down the toilet to prevent clogging and/or damage to household plumbing, sewage lines, septic systems, and wastewater treatment equipment.
Nice-Pak is also prohibited from "making representations about any benefits, performance, or efficacy of moist toilet tissue, unless the statements are not misleading and the company relies on competent and reliable evidence."