q - Will my payment transaction be secure?

a - Yes, Etiquette is proudly hosted by Shopify which enables you to complete your purchases using a PCI compliant shopping cart. To be more specific, we are certified Level 1 PCI DSS compliant. To read more about PCI compliance, go here.


q - How many wipes can I get out of one bottle of Etiquette bathroom hygiene solution?

a - Testing has shown that each bottle is good for about 60-70 wipes depending on how much moisture you apply. 


q - Can I use Fanny Clean with any type of toilet paper?

a - Pretty much, but we do not encourage the use of real cheap single ply toilet paper. We have not tested it, but odds are it would not hold up. Common toilet paper brands used in a folded manner has worked well in our testing. 


q - Does Etiquette tear up toilet paper?

a - No, as long as you are not using cheap "single-ply, governement issue" toilet paper that is not a problem. The Etiquette cleansing solution is a watery gel that was formulated to work with toilet paper.


q - Alright, so what is in the Etiquette hygiene solution that I can use with toilet paper to make a moist wipe for after I go to the bathroom?

a - Etiquette's solution primarily contains organic aloe gel with less and less of the other ingredients as you move through the ingredients list below. Our bathroom hygiene product has been formulated and prepared by a laboratory certified as an organic manufacturer under the USDA National Organic Program, the only organic certification administered by a government agency in the USA, as well as being a certified Ecocert manufacturer.

Ingredients: Aloe Barbadensis Gel, Organic, Water(Aqua), Glycerine, Xanthan Gum, Lavandula Angustifolia (Lavender) Oil, Organic, Decyl Glucoside, Chamomilla Recutita (Matricaria) Flower Extract, Organic, Retinyl Palmitate(Vit A), Ascorbyl Palmitate (Vit C), Tocopheryl Acetate (Vit E), Witch Hazel. Gluconolactone, Sodium Benzoate, Phenoxyethanol.


q - The hygiene formula looks great, but why does it need the phenoxyethanol preservative?

a - Etiquette's Toilet Paper Moistener has been formulated and manufactured by a lab that is accredited by the USDA National Organic Program as well as being EcoCert Certified. We went to great lengths to develop a superior product.

Regarding the phenoxyethanol in the formula, we understand the general concern about preservatives.  This particular preservative was used for several reasons. The Environmental Working Group (EWG) gives this compound a low-to-approaching-moderate rank on health concerns. The one concern stated when providing this ranking is "Allergy & Immunotoxicity." EWG cites one study that they indicate provides "limited evidence of skin and immune system toxicity or allergies." It should also be noted that the study they cited looked at phenoxyathanol - along with other compounds - in the context of vaccine administration, i.e., administered subcutaneously, not topically, as is the phenoxyethanol in Etiquette's hygiene solution.  As I'm sure you know, the method of administration is an important factor to consider when assessing a compound's physiologic interaction.

EWG does not indicate any carcinogenic or developmental & reproductive toxicity. We believe this is likely part of the reason why Whole Foods Market lists phenoxyethanol has an acceptable ingredient for topically applied Body Care Products sold in their stores. 

Another more recent study involving more than 45,000 people looked at the safety of phenoxyethanol and other compounds when applied topically and found that, "in a large, normal subject dataset, preservatives at typical in-use concentrations did not appear to contribute to skin irritation." 

Nevertheless, the formulation keeps phenoxyethanol as the least predominant ingredient.  Its concentration is just sufficient to pass "Challenge Testing" so Etiquette knows it is placing a safe product on the market. We share the planet with some nasty, disease-producing microorganisms and Etiquette has a responsibility to provide an intellectually sound risk/benefit analysis when considering all the compounds in its products. This takes on particular importance when one considers the environment in which Etiquette's Toilet Paper Moistener is being used.

Having said all this, please know that we are always seeking ways to improve the formula making it the healthiest bathroom personal care product on the market. We will continue to challenge the lab to come up with the best and safest product. If you are aware of an alternative means of limiting potentially dangerous microbial contamination, please let us know so I can pass it along for investigation.


q - Is there a secret ingredient in the Etiquette hygiene solution that will make me sexy and more attractive? ;-)

a - Well, we can't give away any trade secrets, but sex-appeal comes from within YOU. When you use our moist wipes, you know all is good and clean "down there." As a result, YOU feel more comfortable in your own skin and become ready to confidently and bodaciously live life...that's sexy!